Matt JuppDec 16, 20203 minRelevance; abstract, highly subjective... absolutely essentialRelevance makes all the difference - for better or worse.
Matt JuppJun 11, 20203 minA Different StoryYou’re already standing apart from the crowd. Now you need to tell the story of why “your different” is what we need.
Matt JuppMay 1, 20204 minGet Your Story StraightTell your brand story for customers with a similar “need” story. Then get together and live happily ever after.
Matt JuppApr 17, 20203 minWhat's Your Story?If you want to get a point across, form an opinion or generally exert some influence… it’s going to have to be a story.