Matt Jupp3 minRelevance; abstract, highly subjective... absolutely essentialRelevance makes all the difference - for better or worse.
Matt Jupp3 minA Different StoryYou’re already standing apart from the crowd. Now you need to tell the story of why “your different” is what we need.
Matt Jupp4 minGet Your Story StraightTell your brand story for customers with a similar “need” story. Then get together and live happily ever after.